Home > Kiya Tomlin designs Yowie for Neighborhood Ford Store

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 Fashion designer Kiya Tomlin is known for her architectural, feminine clothing favored by women throughout the United States – but count on her to incorporate a tough element when it’s appropriate. Mrs. Tomlin, who also is known as the wife of Steelers Head Coach Mike Tomlin, took a bit of time away from her clothing line, Uptown by Kiya Tomlin, to design a Yowie that not only incorporates both the Steelers and Ford logos, but also includes the region’s Steelworker heritage. “When I was asked by Neighborhood Ford Store to consider designing the motif for this season’s Yowie, I knew there would be some strict logo-use guidelines because both the Steelers and Ford have strong brands. But I also thought the project would be interesting because strong guidelines really make you think more creatively about a design. I thought, ‘Both brands are tough and they are both have a great heritage in Western Pennsylvania…’” And that’s when Mrs. Tomlin drew in the rivets that connote both the region’s Steelworker heritage and the Tough element for which both brands are famous. She also insisted on colors that would be worn equally by men and women. (And speaking of wearability, a Yowie -- the multi-functional, unisex fashion accessory favored by sports fans -- can be worn a variety of ways, such as a bandana, wristband, head wrap, scarf, face mask, skull cap, hair band or sleeve.) 

The Kiya Tomlin-designed Yowie will be available again for free to anyone who registers in-person to win the Official Truck of the Pittsburgh Steelers at the Ford Activation Tent outside Heinz Field (between Gates A and B) at the next home game Thursday, Nov. 16.  Really, how many times do you get a chance to receive a designer accessory for free, right?

“We were delighted when Mrs. Tomlin agreed to design this season’s Yowie,” noted Joseph Thurby, Chairman of Neighborhood Ford Store. “Steelers fans have a high regard for novelty collectibles and we knew Mrs. Tomlin would combine the fashion sense she is famous for with her far-reaching knowledge of the Steelers and the team’s fans. We know this design will be a hit with fans.” The Yowies designed by Mrs. Tomlin are available free to fans who register at Steelers home games to win the Official Truck of the Pittsburgh Steelers. 


About Neighborhood Ford Store: Neighborhood Ford Store is a group of 81 Ford dealers in western Pennsylvania, southeastern Ohio, the panhandle of Maryland and north central West Virginia. Twitter handle: @OurFordStore Website: NeighborhoodFordStore.com


About Kiya Tomlin: Kiya Winston Tomlin is a fashion designer with her own studio and store, Uptown by Kiya Tomlin, located in Pittsburgh. Of course, to Pittsburgh Steeler Fans, she is also known as the wife of Steelers Head Coach Mike Tomlin. The pair met as students at The College of William & Mary and have three children. Kiya, born in Morristown, N.J., began sewing at age 10. Her designs have been featured in “O— The Oprah Magazine,” “People,” “Essence,” “The Today Show,” and “ET.” Kiya’s Twitter handle is @KiyaTomlin. Website: https://www.uptownsweats.com

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